What is MICE?

MICE, more commonly called the “Meetings Industry“, is an acronym which stands for, Meetings, Incentives, Conferences, and Exhibitions.

This industry ordinarily relates to the international industry that evolved to coordinate the hosting, management and promotion of networking of tourism businesses with strategic initiatives. MICE tourism generally comprehends the development of a well-planned agenda by the coordinators of the event focused on a specific topic, subject or purpose, for example, professional trade organization, a regional interest or a training topic.

The tourism sector in whatever country is one of the major revenue earners. MICE tourism is an upward potential and it is a major revenue contributor to the tourism industry in different destinations worldwide. The MICE industry has a fast growth within the tourism industry, producing a huge number of income for urban areas in countries around the world. In order to be a top destination for MICE prospects, a destination needs to be developed and promoted as such; and, therefore, have international standard and quality of infrastructural facilities accessibility, accommodation, and venues.

travel meetings

MICE tourism is the most remunerating kind of tourism for the improvement of a specific destination. Not just does it impact the expansion of the tourism season yet it likewise supports the improvement of other tourism sectors.

The MICE business is set to push forward quickly. Meetings, exhibitions, events are basically great working tools and will always be the core of successful businesses. Organizations need to perceive the changing path in which the world is directing business, the changing patterns wich are impacting worldwide economies, and that shall rely on the specialists for an effective planning.

Find out more information on MICE Planning and Destinations with Maritur, we have the experience and infrastructure needed to give your travel groups outstanding service in the destination of your choice.

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